Online shopping has rapidly become the preferred means of acquiring goods and services for many consumers. Recognizing this trend, retailers are constantly looking for new ways to increase online sales and revenues by offering products tailored to an individual's needs.
IBM inventors, Jayanta Basak and Rajendra Sureka, earned a patent for an invention that can enhance a consumer's online shopping experience by dynamically presenting or placing product information within an online catalog that matches their personal preferences. The invention also can help retailers optimize the design and presentation of their products by automatically adjusting online product placement to maximize sales.